The search engine optimization market is saturated with a wide variety of tools and processes to perform keyword research, research of the online reputation of the website, to check Google Search Rank and to track keyword rankings on different search engines. How can you find a reliable SEO tool that you can use to monitor all of these processes?
This is a great question and the answer is pretty clear. It’s important to get a tool that performs all of the key activities that are necessary to ensure you’re getting the most from your SEO efforts. Let’s look at each of the processes involved.
Google Research – To perform an accurate analysis of how well your site ranks in the search engines, you need to identify exactly which search terms you’re using. To do this, you should begin by conducting some basic research. Google provides a free tool called Google ranking checker that allows you to find out what keywords people are typing into the search box. The site also offers a link to provide information about websites and their terms.
Google AdWords research – To keep track of how many people are actually clicking on your ad, Google AdWords research is required. This is an online service that will provide you with data regarding how many people are actually seeing your ads. The best method for doing this is to go to AdWords.com, log in and enter your keywords. You’ll then be given the number of clicks, the number of impressions and the number of people who clicked on the ad.
Google Website Ranking Checker – Tracking keyword rankings is critical to your overall online success, especially if you want to build an audience for your site. If you aren’t tracking how well your site ranks, you may be overlooking the significant advantages you can achieve from your site and your efforts. There are tools available on the internet that will help you do this. I recommend checking Google Website Ranking Checker because it provides you with real time data from the Google AdWords program.
Google Rank Checker – Another popular tool that I like is the Google Rank Checker. As I mentioned above, Google’s AdWords and Website Ranking Checker are free services, but the Rank Checker isn’t.
It’s important to remember that there are many different ways to build a campaign, and this is where the Rank Checker can come in handy. The Rank Checker will analyze the effectiveness of your campaigns to help you identify the areas that need the most improvement. Of course, all of these tools require that you start with a basic profile, so if you’re starting from scratch you may want to consider using one of the free services before you commit any money.
While the Rank Checker is free, it does have some limitations. If you want to fully take advantage of the tool, you should invest in a paid tool.